Specific sheets for instructions and tracking metrics.
While there isn't a single universal course titled "," several industry guides and toolkits use this name to cover the fundamentals of purchasing broadcast, cable, and streaming ad space. Most reviews and guides highlight the shift from traditional linear TV to data-driven Connected TV (CTV) and Over-The-Top (OTT) platforms. Core Curriculum & Concepts Common topics found in these "101" resources include: tv media buying 101
Media Buying 101: The Basics of Media Buying > One Day Agency Specific sheets for instructions and tracking metrics
Mastering industry slang like Spots (30–90 second commercials), Dayparting (scheduling based on time of day), and Crawls (on-screen scrolling text). Core Curriculum & Concepts Common topics found in
Automating real-time auctions for streaming platforms. Toolkit & Learning Experience
Ensuring content remains relevant as digital and streaming standards evolve. Is It Worth It?