Leads to brand loyalty and word-of-mouth referrals.
The journey doesn't end at the checkout. The buyer evaluates if the product lived up to the hype. types of buyer decision process
Seeing a cool ad, a friend’s new gadget, or a "Low Battery" notification. Leads to brand loyalty and word-of-mouth referrals
A last-minute "don't buy that" from a spouse. a friend’s new gadget
The process starts when a consumer realizes a difference between where they are and where they want to be. Hunger, thirst, or boredom.
Once the "need" is identified, the hunt begins. Consumers look for solutions through: Asking friends or family.