In creative and technical design, visual properties are often categorized into seven primary elements used to communicate messages and create impact:
: The lightness or darkness of tones, ranging from white to black. Preattentive Visual Properties visual property
The visual and semantic features that predict object memory - PMC In creative and technical design, visual properties are
: Three-dimensional objects that have height, width, and depth (e.g., spheres, cubes). In creative and technical design
: A mark that spans a distance between two points, which can vary in thickness, direction, and curvature.