Rose Bowl Tickets | Where To Buy

If you want a guaranteed seat and a full "New Year's in Pasadena" experience, hospitality providers offer bundled packages that include tickets, hotel stays, and entry to events like the Rose Parade.

Companies like Sports Traveler and Diamond Travel provide 2- to 4-night luxury packages starting around $1,795 per person . Secondary Marketplaces where to buy rose bowl tickets

A significant portion of the stadium is allotted to the two competing teams. If you are a donor, student, or season ticket holder at a top-seeded school, you may have early access through your school's athletic department. Hospitality & VIP Packages If you want a guaranteed seat and a

This is the official primary ticketing platform . Public sales for the 2026/2027 games typically occur in late summer, often around late August or September . There is usually a strict limit of four tickets per person during these initial sales. If you are a donor, student, or season