As awareness of mining practices grows, a significant segment of the market chooses moissanite for its origin story.
Because of its affordability, consumers in this group often buy moissanite for "travel jewelry"—pieces they can wear on vacation without the high financial risk of loss or theft. 4. Tech-Savvy and Educated Shoppers who buys moissanite
Market Report: The Evolving Profile of Moissanite Buyers Moissanite, originally discovered in a meteorite crater, has transitioned from a rare geological curiosity to a major disruptor in the jewelry industry. Once viewed primarily as a "diamond substitute," it is now sought after as a distinct gemstone by a diverse group of consumers. As awareness of mining practices grows, a significant
Buyers in this category prioritize visual impact. Because moissanite has a higher refractive index (2.65–2.69) than diamond, it offers more "fire" and brilliance at a fraction of the cost.
Many couples are opting for moissanite engagement rings to allocate funds toward other life milestones, such as home down payments or travel, while still owning a durable stone that ranks 9.25 on the Mohs scale. 2. Ethical and Environmental Advocates
