: Platforms like Roblox and Minecraft are not just games but social spaces where teens spend hours daily.
Teens are moving away from traditional "glossy" media in favor of diverse, relatable stories.
: There is a strong demand for "uplifting" and diverse stories that reflect a wide range of backgrounds and identities. ⚖️ Safety and "Proper" Content
: Central for keeping up with celebrities, influencers, and trends.
: 60% of teens want to see content focused on platonic relationships and deep friendships rather than pure romance or sex.
Teenagers spend the majority of their screen time on social platforms, often using them "almost constantly."
: Used by 90% of teens, it serves as the most important video platform for everything from tutorials to vlogs.
: There is a high interest in stories that address real-life challenges—such as mental health, drugs, and loneliness—without being overly sensationalized.