If the file is part of a mystery or a creepy trend, structure the feature as an investigation into its origins.
: Users start as something "normal" and, on the beat drop of the video, transition into a feline-inspired "final boss" version of themselves. yourkittykey2.mp4
: "The mystery of yourkittykey2.mp4: Is it just a cute cat edit, or something more?" If the file is part of a mystery
Treat the file name literally as a "key" for a community event. : "Unlock the Vault with yourkittykey2." yourkittykey2.mp4
If the video is a high-energy "meowcore" or "kawaii-core" edit, feature it as a centerpiece for a visual style.