Itzy "마.피.아. In The Morning" M/v @itzy Direct

Produced by J.Y. Park, the track is built on a heavy, minimalist hip-hop beat. While it was polarizing at launch due to its unconventional structure and "talk-singing" verses, it has aged remarkably well as a high-energy performance piece. The tension builds perfectly into the explosive final chorus.

— A visual knockout that solidified ITZY as performance queens. ITZY "마.н”ј.м•„. In the morning" M/V @ITZY

shines with her fluid transitions, while Yuna and Lia lean into the theatrical, femme-fatale acting required for the concept. The Sound Produced by J